Journal of management (in press)

Author: Bergh, D.D.,  Ketchen, D.J. Boyd, B.K., & Bergh, J..


Title: New frontiers of the reputation -- performance relationship: Insights from Multiple theories.


Understanding the influences on organizational performance is a key goal of the strategic management field. A prior study (Rindova, Williamson, Petkova & Sever, 2005) offered significant progress toward this goal in the context of the concept of reputation, through the application of multiple theories and alternate empirical tests. In a subsequent paper (Boyd, Bergh & Ketchen, 2010), we sought to extend that knowledge via the application of a third theoretical perspective and additional analyses. In this reply, we extend on the comments made by Rindova, Williamson and Petkova (2010) and offer additional theoretical insights on reputation, leveraging ideas from the resource-based view, transaction cost economics, signaling theory, and social status research. We also attempt to lay a foundation for future inquiry by using those theories to identify a series of research questions.


Keywords: Reputation

Rresource-based view

Transaction cost economics

Signaling theory

Social status

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